Thanks to the smartphone Galaxy With the S22 Ultra, Samsung managed to create a new record that entered the Guinness Book of Records, albeit in a rather curious category. The company organized the #EpicUnboxing event, during which the largest number of people in the world unboxed its phone at the same time.
However, this is nothing new, as this category has been around for several years. The previous record holder was Xiaomi, which achieved it in 2019 in the case of 703 people unwrapping its products at one time. But on March 5th, this number was surpassed by Samsung, as it reached the number of 1 new owners of the phones Galaxy S22 Ultra who rolled it out simultaneously across 17 Indian cities.
For this occasion, Samsung provided them with a special limited edition device containing not only a phone Galaxy S22 Ultra, but also a watch Galaxy Watch4 and headphones Galaxy Buds2. There was also a message thanking you for your participation. The fact that this is a certain success for the company is also evidenced by the published results Press Release or released video.
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Guinness World Records (before 2000 Guinness Book of Records and even earlier in the American edition Guinness Book of World Records) is an encyclopedia that seeks to record and categorize world records in the field of human activity and nature. A new edition is published every year. The publisher is Guinness World Records Limited, based in London. As they say in Czech Wikipedia, so the first Guinness Book of Records was published in August 1954 in a circulation of one thousand copies.
