No miracle happens, no, but even so, Samsung's position in the market for fully wireless headphones (TWS - True Wireless Stereo) has improved compared to 2020. Apple as the market leader, although it lost 5% of its share, it still leads unassailably.
Last year, the entire TWS market grew by a whopping 2020% in terms of sales and 24% in terms of value compared to 25. Samsung achieved a 2021% market share in 7,2 with individual sales of its fully wireless earphones, up from 6,7% a year earlier. It is mentioned by the analytics company Counterpoint Research.
Apple's AirPods became extremely popular right after their launch, and since they were one of the first TWS earphones, the company also gained a decent lead in the entire segment with them. But as the company's competition continues to grow, even with smaller brands included in "others," it's likely that Apple's share will continue to decline, even if the company's headphones continue to sell just as well. Year-on-year, the company's market share fell from 30,2 to 25,6%.
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Attack on second place
Second place was taken by Xiaomi, which, as in 2020, holds 9% of the market. Third is the aforementioned Samsung, followed by JBL, which rose by 0,2% to 4,2%. However, since the sales of Xiaomi's earphones are stagnant, one would hope that Samsung will soon overtake it and thus become the number two in the TWS field.
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Of course, very popular models contributed to Samsung's current success Galaxy Buds Pro a Galaxy Buds 2, which have been in high demand throughout the year. The company strategically stated Galaxy Buds Pro on the market in the first half of 2021 and has maintained a really strong momentum by launching the opposite headphones in the second half of the year Galaxy Buds 2. We'll see what happens this year, because with the series Galaxy We didn't get any news on S22.
