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Samsung equips smartphones intended for international markets with its Exynos chips, often to the chagrin of customers who would prefer Qualcomm's solution. It is not only performance, but also reliability that is to blame. But can you imagine such a situation at Apple? In any case, Samsung's effort is appreciated, but the fact is that if it wanted to, it could do better. 

Just like it makes its chips for iPhones Apple (via TSMC), Samsung also makes them. But both have a slightly different strategy, with Apple's clearly better - at least for users of its devices. So with each new generation of iPhone, we have a new chip here, which is currently the A15 Bionic, which runs in iPhonech 13 (mini), 13 Pro (Max) but also iPhone SE 3rd generation. You won't find it anywhere else (yet).

Another strategy 

And then there's Samsung, which saw clear potential in Apple's strategy and tried it with its chip design as well. It uses its Exynos in various devices, although it still uses Snapdragons more and more. The current Exynos 2200 chip, for example, beats in every device of the series sold in Europe Galaxy S22. In other markets, they are already delivered with Snapdragon 8 Gen 1.

But if Apple develops and uses its chip exclusively in its devices, Samsung is going through the money, which is perhaps the mistake. Its Exynos are thus also available to other companies that can place it in their hardware (Motorola, Vivo). So instead of being designed and optimized as much as possible for a specific manufacturer's device, just like Apple, Exynos must try to work with as many conceivable combinations of hardware and software as possible.

On the one hand, Samsung is trying to fight for the title of the most powerful smartphone on the market, on the other hand, its battle is already lost in the bud, if we consider the chip as the heart of the phone. At the same time, relatively little would be enough. To produce universal Exynos for everyone else and the one always tailored to the current flagship series. In theory, if Samsung knows what display, cameras and software the phone will use, it could make a chip optimized for those components.

The result could be higher performance, better battery life, and even better photo and video quality for users, because Exynos chips simply lose here compared to Snapdragon chips, even if they use the same camera hardware (we can see it, for example, in tests DXOMark). I'd also like to believe that focusing on a closer relationship between the chipset and the rest of the phone's hardware could help prevent the many bugs and imperfections that many Galaxy S is suffering perhaps more this year than ever before.

Google as a clear threat 

Of course, it is well advised from the table. Samsung is also certainly aware of this, and if it wanted to, it could do something to improve itself. But since it is the world number one, maybe it doesn't hurt him as much as his users. We'll see how Google fares with its Tensor chips. Even he understood that the future is in his own chip. In addition, it is precisely Google that is poised to become a full-fledged competitor to Apple, because it makes phones, chips and software under one roof. At least in the last mentioned, Samsung will always be behind, even though it also had an effort in this regard with the Bada platform, which did not catch on.

Samsung phones Galaxy For example, you can buy the S22 here

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