Samsung is increasingly using its own Exynos chipsets in its lower-end smartphones. This is, for example, the case of the one mentioned recently Galaxy A13, which thus also includes it in the North American market, where the company usually distributed its devices with chips bought from the "competitor". So Samsung is probably slowly changing its strategy.
Galaxy The A13 comes to the US market in two variants. One is with LTE and the other with 5G. And it is the variant with LTE that is powered by its own Exynos 850 chipset, while the 5G model contains the Taiwanese MediaTek Dimensity 700. According to research company Omida, Samsung delivered 2021 million units of the model in 51,8 Galaxy A12, i.e. the predecessor of the current model, which also became the best-selling phone in the world.
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However, it was powered by the MediaTek Helio P35 chip and thus had a drastic effect on the growth of MediaTek itself. Samsung had a lot of money running right under his hands. Because it is expected to be a similar hit Galaxy A13, it is logical that the South Korean company no longer wants to completely underestimate the situation and will provide its own chip in at least one mutation of the device. Moreover, in the cheaper version with greater sales potential, because 5G is often still more of a marketing lure.
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![[SM-M536] 00. KV](https://samsungmagazine.eu/wp-content/uploads/2022/04/SM-M536-00.-KV.jpg "[SM-M536] 00. KV")
The change in strategy can also be seen in the models Galaxy A53 a Galaxy A33, which were introduced last month and contain a lower but still proprietary Exynos 1280. This chip is based on a 5nm process and with its GPU clock rate surpasses even the Dimensity 900. The deployment of proprietary chips even in cheaper devices thus makes real sense. However, it would be even better if the company tailors them exactly to its device, but we may soon see that too, thanks to which Samsung will not only consolidate its position, but also strengthen it considerably.
