One of the most inflected words in the tech world right now is the term "metaverse." Many companies see it as a new way to connect to and interact with the Internet. Unsurprisingly, Samsung is also active in this field. Now, a news hit the airwaves that the Korean giant has invested tens of millions of dollars in homegrown metaverse startup DoubleMe.
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After launching the My House metaverse world on the ZEPETO platform last year, Samsung opened a virtual world on the Decentraland blockchain platform at the beginning of this year called 837 times, where visitors can watch Unpacked events or get exclusive virtual items, among other things. In addition to building its own metaverse worlds for promotional or entertainment purposes, Samsung has now invested $25 million (just under CZK 570 million) in the Korean startup DoubleMe, according to the website Bitcoinist.
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Unlike many other companies, DoubleMe does not focus on the "video game" aspects of the metaverse, but rather on making metaverse functionality available to businesses through projection, volumetric video technology, and mixed reality. It can be thought of as transforming holographic images into reality. In other words, the startup is focused on creating new ways for people to interact virtually using devices like Microsoft's HoloLens 2. It is supported in this effort by Vodafone and T-Mobile, among others. Bitcoinist adds that South Korea has a plan to become the world leader in the metaverse within five years. And Samsung is obviously supposed to play a major role in this. It will have a lot of competition, not only from Meta (formerly Facebook), but also if it enters these uncharted waters Apple.
