Netflix may expand into live streaming. According to a report by Deadline, the world's largest video streaming platform is working on the ability to live stream stand-up specials and other content live. Paradoxically, this negates the very purpose of video on demand.
Jak Deadline pointed out, support for live streams could open up the possibility for Netflix to broadcast live meetings, as was the case with the reality show Selling Sunset, and of course it also opens the door to live voting on competition shows. Netflix could then also use this feature to broadcast live comedy specials of its series. What about the fact that even the VOD service label denies it, that is video on demand whether video on demand. Maybe we'll be sitting on our couches again at a given time and waiting for our favorite show to start. As it was just before the arrival of these services.
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After all, the platform already has its first ever live and comedy festival called Netflix Is a Joke Fest. The Los Angeles event spanned several days and featured more than 130 popular comedians, including Ali Wong, Bill Burr, Jerry Seinfeld, John Mulaney and more. Netflix will begin streaming some of the performances he filmed at the event later this May and into June, but the live streaming option could allow users present in their homes to watch the shows as they're happening. Of course, not much is known yet about the upcoming feature, as well as whether the programs broadcast in this way would be available worldwide or only for the region in which they are produced. In that case, of course, they would be without subtitles.
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Disney+, i.e. one of Netflix's biggest competitors, has already started live streaming. In February, he broadcast a live transmission of Oscarů, which was a first for this service. It has also become the new "home" of celebrity dance competition Dancing With the Stars, which is set to debut on the platform as a live series sometime later this year.
In the last message on Netflix's results, the streaming service lost subscribers for the first time in more than a decade, while Disney+ managed to gain 2022 million new users in the first quarter of 7,9. To combat the decline in revenue and subscribers, Netflix has also hinted at potential restrictions on password sharing, as well as adding a cheaper ad-supported streaming option.
