Blizzard's first pay-to-win game, Diablo Immortal, has been met with harsh criticism since its launch. It didn't even improve the crisp release of the title despite the fact that the graphics look really nice and the gameplay is exemplary smooth and accurate. But then there is the money that the game tries to extract from you, which is not surprising. What is more surprising is how aggressively he does it.
But this Blizzard strategy seems to be working because the analytics firm App Magic estimates that the company has already earned $24 million since the game's launch. According to her, the game was installed by 8 million players, who spent 11 million dollars through microtransactions in Google Play, and in the case of Apple's App Store, the amount is 13 million dollars.
Currently, the average income per player is around $3,12, a number that can of course continue to increase as players progress through the game to more powerful enemies. Most of the money comes from American and South Korean Diablo enthusiasts, with those markets accounting for 44 and 22% of revenue, respectively. While it's unclear what revenue Blizzard was expecting in the first two weeks after the game's launch, it certainly can't be disappointed.
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As the game gets more players, and as the existing ones get to its more advanced stages, of course the number of funds spent will also increase. Even with that in mind, it's unlikely that Blizzard will overhaul its monetization mechanisms any time soon, even though its purpose is based on loot boxes. But we have to say that you can get to level 35 relatively easily and without the need to invest a single crown with a single death in your statistics.
