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Samsung Galaxy The S22 Ultra is doing quite well. In April, the best-selling smartphone was the s Androidem, but it's the only Samsung flagship to make it into the top ten best-selling smartphones. And while the South Korean tech giant rules this market in terms of overall shipments, it's the clear winner in the flagship segment Apple.

Samsung is the largest smartphone manufacturer in the world, but of course its device sales include all models, from very cheap phones to premium foldable devices. For idea, Galaxy The S22 Ultra performed better than any other device with the system Android, but how we you informed, it was overshadowed by four models by a considerable margin iPhone. And unfortunately, it doesn't look like Samsung can significantly reverse this trend unless it's willing to take more risks.

Design 

Smartphone market with the system Android formerly boasted a sense of "free experimentation". After all, the same creative space and free-spirited approach led to the development of foldable phones. But while this strategy has its merits, the problem is that Samsung hasn't always been one to brim with courage. By canceling the Note series and combining it with the series Galaxy But S hit the spot. But again, he stuck to the ground too much, when he gave the advantages of the Note only to the most equipped model. If the remaining models of the S22 series also included the S Pen, their popularity would probably increase.

Function 

On the one hand, the company's effort to bring premium features to the top S series and the less equipped A series must be acknowledged. On the other hand, those who don't want to spend their monthly salary on a new phone reach for a lower model that still brings them many benefits of higher ranks. This is precisely how Samsung cannibalizes its own offer of premium phones, and logically cannot reach such numbers as Apple. The latter has the only mid-range phone in its portfolio, which it is iPhone SE.

The cult of the premium brand 

Many need to prove something to themselves, even if they don't really care what phone they own, even if it would bring them more benefits than iPhone, must own iPhone, because it determines social status after all. Of course, it must be said that this will vary from region to region. But in general Apple he pays for a premium brand because his products are expensive. And as you can see, people still have enough money when they can afford to spend more than 20 CZK on phones (of course, the price can be distorted by various offers from operators, etc., especially on the American market). Although Samsung's foldable phones set the trend in devices of this design, they have not yet achieved massive success to reach the TOP 10.

Samsung phones Galaxy you can buy for example here

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