Alza.cz and Heureka.cz renew mutual cooperation. After the launch of cooperation in Slovakia in April, the largest Czech e-shop has now started uploading its catalog to the Czech version of the comparator. He wants to make it easier for customers to verify the favorable prices of his offer. Alza.cz returns its offer to the price comparison site Heureka.cz. From April of this year, the Alza.sk catalog began gradually to be uploaded to the Slovak version of Heureka, in order to gradually enable easy price comparison for Czech customers as well.
"In the context of increasing inflation, we adjusted our pricing strategy in the second half of last year and we want to make it easier for customers to see the value of our prices as easily as possible. This also includes price comparisons between different stores," said Petr Bena, deputy chairman of the board of Alza.cz and added: "I believe that customers will appreciate this step in the same way as our other new services, which are supposed to help them make the most advantageous purchases in economically difficult times . For example, they can see for themselves the success of our private brands, when several from our AlzaPower workshop have already made it to the top ten most popular power banks in the ranking according to Heureka.
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"Alza's return is a clear confirmation that Heureka is an important source of customers and quality conversions for e-shops. Heureka is no longer just a performance channel, we deliver to e-shops advanced tools, which help them sell across Europe. Heureka is an independent shopping advisor and price comparator, and thanks to this connection, customers will have a comprehensive overview of offers on the Czech market in one place," says Jan Mayer, director of Heureka CZ/SK.
Cooperation between Heureka and Alza also takes place in other markets where Heureka operates. "Alza has been a traditional partner on our Hungarian comparison site Arukereso.hu for several years, and after the connection in Slovakia, it made sense to extend our cooperation to the Czech market as well. We are happy that our customers can now find offers and inspiration from the market leader," adds Tomáš Braverman, CEO of Heureka Group.
Six years ago, Alza left Heureka because Heureka.cz and Mall Group had a common owner. Those reasons have now passed, making room for a return. In addition, the e-shop regularly cooperates with price comparators both abroad and in the Czech Republic. By cooperating with Heureka.cz again, Alza wants to support its new pricing strategy. It is just one of a range of steps that the e-shop has taken in this direction since the beginning of the year with the aim of providing customers with the highest possible value for their money. Whether it is a service launched in April best price guarantee, a new e-shop category Price hits, which includes goods cheaper than those of the selected competitor, or membership program introduced in May AlzaPlus+ offering free delivery of orders to delivery points for a minimum monthly fee.
