The relationship between Google and Samsung has improved significantly in recent years, with the Korean tech giant now often appearing at the American tech giant's events. In addition, joint advertising campaigns are also underway. The latest one shows a number of Google services running on Samsung hardware.
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The new ad campaign begins with someone at dinner using the Google app's Hum to Search feature to find a song stuck in their head. As soon as it is identified by the Google search engine, it is sent to a nearby Samsung TV. After more examples and the slogan "Make it Epic", the video ends with the identification of the smartphone Galaxy S22Ultra and smart watches Galaxy Watch4 with Google Assistant.
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The campaign is not only running on the Internet, it can also be seen in cinemas before the screening of the film. The number of Google services integrated in Samsung products is quite well known, but the Hum to Search promotion and the recent one arrival Google Assistant on Galaxy Watch4 help increase brand awareness. Meanwhile, Samsung launched stránky, which accompany the campaign. In the foreground of the campaign is a foldable smartphone, in addition to Samsung's currently most equipped "flagship". Galaxy From Fold3. With it, the Korean giant promotes, for example, the Work Profile function, which is used to separate work applications and data from personal ones.
