At least one new one every single day informace about Samsung's upcoming products. It happens at least twice a year, in the first and second half of the year, when the company launches flagship phones and other products (mainly wearable electronics). But almost all of them informace we learn about what they will actually bring through leaks.
Unfortunately, this is something that spoils the impression of an overall carefully prepared event for us die-hard fans. Actually, the only thing Samsung managed to keep properly under wraps was the first one Galaxy Fold. So it's not like the company can't keep things secret, but it's clearly not something they actively fight against (like Apple). Of course, these leaks help build interest in upcoming products, so it's no wonder Samsung isn't trying too hard. But it wouldn't be out of place if Samsung started these informace drive alone.
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Google and Nothing know where the road leads
It is perhaps the very strategy that Google recently did. He has officially released tiny bits of information about his new Pixel phones long before their launch. Plus it seems to work too. Nothing went even further. In the case of the Phone (1), she dosed informace in a very thoughtful and gradual style. And he was talked about all the time.
Comparison Galaxy S21 Ultra vs. S22 Ultra
In fact, it could also be quite beneficial for Samsung. People wouldn't turn to baseless leaks and have verified ones informace straight from the source. Basically, Samsung should copy what other manufacturers are doing: build hype officially and systematically, instead of leaving everything to leaks from the supply chain. This could have many positive side effects such as increasing consumer interest and in the long run increasing the company's sales.
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We all know that Samsung's foldable device sales would need to jump a bit higher for other global brands to start taking them seriously. Perhaps this is where it would be appropriate to start with this strategy. But Samsung won't be able to do that this year, because o Galaxy From Fold4 a Galaxy We already know practically everything about Flip4, and that's precisely from the aforementioned leaks. Maybe he will at least learn from the line Galaxy S23.
Samsung series phones Galaxy For example, you can buy the S22 here
