The annual Samsung Unpacked events are undergoing interesting changes. The company has been organizing them since 2009, when they were, of course, offline events with a suitable audience. In the last few COVID years, for security reasons, it has been switched to an online event. Now that the show is coming up Galaxy With Fold4 and Flip4, the company wants to redefine the Unpacked event experience and start a new chapter.
That Samsung is embarking on a new era of Unpacked conferences, he announced in his newsroom. So for the next event, which is scheduled to take place on August 10, it claims to have taken "the best of both online and offline events" to make Unpacked an even better and unforgettable experience.
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A combination of online and offline events
The Korean technology giant has confirmed that it has prepared new experiences and spaces for experiential events for Unpacked in the heart of London's Piccadilly Circus and New York's Meatpacking District. The company will bring fans together Galaxy, partners, journalists and Samsung employees from around the world to witness the launch of the latest phones Galaxy and wearable electronics.
They say these new event spaces will allow consumers around the world to hands-on experience and explore the company's products in a fun, creative, engaging and immersive environment. However, it is not yet entirely clear how exactly these redesigned event spaces will "get" customers from around the world. We're guessing that Samsung has prepared another interactive website for them that can be navigated much like the physical spaces we've already seen at the show Galaxy S22.
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At the same time, Samsung confirmed that it has once again teamed up with the K-pop phenomenon, namely the band BTS, allegedly to paint entire cities purple. The company has recently announced the new Bora Purple color for its mobile devices, and the promo material should include the presence of this musical group. The company says it not only wants to innovate new technologies, but also wants to innovate its marketing approach. And to achieve this, she has to ensure that the experience of her galaxy is open to everyone. We'll find out on August 10 how it all turns out, and if it's not just some ill-conceived prank.
