It's no secret that the series Galaxy The Note was a bit of a cash cow for the company. It built a loyal fan base around the world and sold well. Samsung's other flagships have had their users, but none have gained as much loyalty as the Note.
After all, there was a very good reason for it. Galaxy The Note started the trend of large displays in smartphones, which is why it was also referred to as a phablet at one time. Samsung also went against the grain here by constantly pushing the stylus on these smartphones. While at the start of 2010 no manufacturer felt that the stylus had a place in the modern smartphone landscape, Samsung proved that not only could it be done, but it could be done right.
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An inglorious end
Samsung has always presented Galaxy Note as a line for professionals. These were flagship devices with top-of-the-line specs, a distinctive design, and an S Pen stylus that allowed users to work on the go. That was the DNA of every device Galaxy Note regardless of any cosmetic and evolutionary changes.
Galaxy S21 Ultra vs. S22 Ultra
When rumors first surfaced in 2020 that Samsung might not launch a new generation of the lineup in 2021, it really hurt a lot of fans. It made no sense to them that Samsung would voluntarily give up one of its most successful products. In the end, of course, this happened, because the year 2021 did not bring any new generation of Note, and even then the company officially confirmed that the series Galaxy Note is dead for good.
Reincarnation
The shortage of chips caused by the pandemic continued in 2021, which was allegedly one of the reasons why the series was discontinued Galaxy Note decided. Samsung has instead focused on using chips designed for Note series models in its new foldable smartphones. In August 2021, when we would normally see new devices Galaxy Note, that's how Samsung presented the models Galaxy Z Fold3 and Z Flip3.
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At the beginning of 2022, however Galaxy Note returns in the model Galaxy S22 Ultra. Although it was part of a series Galaxy S, the design of this device is rather Galaxy Note than the flagship of the "esque" series. It was also the first smartphone of its series to have an integrated S Pen slot. This was a feature exclusive to the device Galaxy Notes. So the spirit of Not lives on, just with a different name. And of course this trend will continue at least for a while.
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Jigsaw puzzles are a priority
On the other hand, it may appear that this is more of a plan to stop the declining interest in the series Galaxy S, rather than heralding the next chapter for the Note series. It was also quite clear that this decision was made in order not to steal attention from the emerging segment of foldable smartphones. Samsung would be in trouble if it launched new foldable phones and new phones in the second half of this year Galaxy Note simultaneously.
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However, one has to wonder if Samsung rushed this decision. Should he have given it a few more years to think before ditching the Note series? The numbers confirm it. Samsung recently revealed that it shipped nearly 10 million foldable smartphones last year. Advice Galaxy At the same time, however, more units of the Note were sold each year. Advice Galaxy Note 20 million, rows Galaxy Noah 10 14 million. over the entire existence of the line, 190 million of its phones were sold. Effort on sales of 14 million units of the combination Galaxy So the 4th generation Z Fold and Z Flip doesn't look like a target that Noty should overcome.
A strategy that doesn't work
In addition, according to estimates, almost 70% of these folding devices are accounted for Galaxy From Flip3. If the intention was that customers who bought the phones Galaxy Note, it's their turn Galaxy Z Fold, then it obviously doesn't work. Most buyers of Samsung jigsaws thus prefer a lower price range and most loyal fans Galaxy The Note either stays on the existing model, or rather out of necessity they reach for Galaxy S22 Ultra than after the Fold.
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Maybe Samsung could find a way to keep the line going Galaxy Note still alive for a few more years. Instead of launching two separate models, he could only offer one. Currently, the company's only new offering in the second half of the year are foldable smartphones. However, not everyone is willing to buy or trust one at this point. But the line Galaxy S has already passed half a year of its existence, and in September, after the presentation of the iPhones, it will rather look to the beginning of the following year and the presentation of the new generation, rather than looking back.
What will be next?
So there was a series of sacrifices Galaxy Altar note folding devices timed correctly? Maybe the higher margins the company has on folding devices Galaxy Z, will make up for overall lower deliveries. It's also possible that Samsung felt it had to give foldable devices a fair amount of space in the second half of the year to get enough attention. Samsung may have been worried that its foldable devices would not be able to step out of the shadow of the new Note.
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What happened happened. Samsung has made it clear that to the series Galaxy Note will not return, at least in this naming. If you are among the loyal users of the series, either model is waiting for you here Galaxy S22 Ultra, Z Fold3/4 or nothing. Galaxy But the Note20 is still a top-of-the-line device these days that will last you a while. So if you don't really need anything more powerful, wait. You'll see what's to come at the start of the year with how Samsung handles the second-generation NoteUltra in the S23 series.
