In our magazine, we are of course interested in everything that revolves around Samsung and Androidu. Logically, we also inform about leaks, which usually relate to newly prepared Samsung products, but sometimes to others as well. Some are written more about, some less, because simply a series Galaxy S interests more readers than Galaxy And, even when it comes to sales, it's paradoxically the other way around. However, we are over it now Galaxy Unpacked with the introduction of new models of the series Galaxy Z.
It only lasted an hour and Samsung managed to show five new products here - two phones, two watches, one earphone. Compared to other tech events, even ones like pre-recorded company announcements Apple, it seemed to me that the action started and ended in the blink of an eye. Which is definitely a good thing, because it's not necessary to pay attention to every detail. This is perhaps also because we knew practically everyone from those leaks. Moreover, a detail is not like a detail.
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Unnecessary cotton wool
The sad thing about the whole thing is that out of that one hour, Samsung may have spent too much time on useless things. His videos may make some feel awkward, but others find them funny. In addition, Apple events are also interspersed with them, so the companies have little to blame here. But when we realize that Samsung also devoted itself to the Bespoke Edition Galaxy From Flip4, we might think who this is actually intended for when it is a limited offer only for selected countries. But here too Apple it lists features that are only available for its home US market.
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For example, the option of the new "Light" profile, which is part of the One UI 4.1.1 user interface, was completely ignored and there was no mention of this feature during the presentation of the duo of phones. Given that battery life is a concern of almost every smartphone user, it has built quite well on it, so this may come as a bit of a surprise, again in contrast to Applem, which does not fail to always mention the increase in battery life of iPhones (even if Samsung also brushed it off). Instead, Samsung spent more time on random partnerships like its standalone Instagram and ads “Galaxy X BTS”. Ok, this K-pop boy band is a phenomenon, but only for a certain age range, which I definitely do not fall into.
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As journalists, we received a lot of press material on what the company will be presenting, even before the event itself, as well as those around the world. However, the Light mode does not mention any, and it really depends on the editors, who already have the device provided for the test, to look for differences and other news. Plus, it was one of those features that didn't leak into the ether. Perhaps also precisely because Samsung did not mention it in any way.
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Maybe it would be different
If Samsung does not want to switch to the strategy of Google and Nothing, who dose informace about his products well in advance and publicly, maybe he could switch to another way of communicating with the media. Yes, we would have been beaten if he threw us only a few specifications and functions, and kept the most interesting ones for the presentation, on the other hand, it would have the desired "WOW" effect, which he simply lacks. Not only from the editor's point of view, but also from an ordinary fan of modern technologies. He also knows everything in advance if he reads the news about the leaks, even if he doesn't actually have any "press releases" ahead of time.
Galaxy For example, you can pre-order Z Fold4 and Z Flip4 here
