As Samsung cements its unwavering hold on the flexible smartphone market, more and more voices are asking how it will respond Apple. About folding iPhonech was talked about practically even before the introduction of the first Samsung Fold. So what? Apple still waiting?
Competition is important. We can certainly cheer for Samsung for being a pioneer in the segment of flexible devices and how great it is that its models are sold the most worldwide. But you also have to read between the lines. Samsung really has no competition, because all the manufacturers who go to the market with leather and introduce some flexible smartphone, usually do so only for the Chinese one, so the rest of the world doesn't really have much of a choice. He will either reach for Samsung, Samsung or possibly Huawei. That's why it's important to Apple he finally announced his solution and at the same time forced Samsung to try harder. This year's 4th generation may be building too much on the previous models.
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Various analysts are of the opinion that Apple he is not betting on foldable phones yet because of the small margins he would get from their sales. As is well known, for Apple money comes first. Foldable panels are more expensive than regular OLED panels and Apple he'd rather keep his profit margins from classic iPhones than compromise on them just to release some foldable phone that will initially cost him more than he'll earn on it (figuratively speaking).
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Apple he prefers to wait for a change in market dynamics
There are many estimates of Apple's profit margin, which at iPhonech has, and although these figures often differ, they are all above 50%. Simply put, this means that if an iPhone costs $10 to make, Apple he sells it for $15. Profit margins are important to any company, but for Apple even more so, because he keeps the high ones historically, and simply does not want to let up on his "generous standard" for himself. This is also the reason why v Apple You practically don't see discounted iPhones in the Online Store.
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Retail distributors can then reduce their own margins in order to sell discounted iPhones, but they will of course make less money on such sales. But we will never get a discount from Apple, except in the case of those student and coupons for the next purchase with regard to Black Friday. On the contrary, some of the best discounts on equipment Galaxy you can find it on the Samsung website as well as at its dealers. The Korean company tends to balance sales volume and margins, so it is always willing to provide the best deals directly.
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Ross young, co-founder and CEO of Display Supply Chain Consultants, said the company's decision Apple not venturing into the folding equipment segment is also due to an insufficiently developed supply chain. This is because there are not many display manufacturers who are able to provide folding panels on a large scale. Samsung Display is actually perhaps the only one that can do it. It is the insufficient capacity of the supply chain that these unfavorable conditions for Apple makes it even worse.
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So what does it mean?
Ultimately it would Apple he earned less on flip phones than on regular phones iPhonech and at the same time would pay more to Samsung Display. For Apple it simply wouldn't be a smart business proposition. Maybe so Apple rather, he is waiting for the American company Corning to learn about flexible displays. More players in the market for the production of flexible displays want it precisely because increased competition will also lower panel prices, which will finally be the right time for Apple. Until then, we'll probably all just have to wait.
Samsung Galaxy For example, you can pre-order Z Flip4 and Z Fold4 here
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