Samsung has dominated the global TV market for many years. It maintained its lead even in the first half of this year, but its share decreased slightly.
According to a new report from research firm Omdia cited by the website Business Korea the combined share of Samsung and its rival LG in the global TV market fell to 48,9% in the first six months of this year. However, Samsung was the leader in the ultra-large and high-end TV segment, selling over 30,65 million QLED TVs. It also accounted for 48,6% of the 80-inch or larger TV segment. LG's OLED TV sales for 40-50 and 70-inch (and larger) models increased by 81,3 and 17%.
Gallery
While this may seem like good news, the combined market share of the two companies was down 1,7 percentage points quarter-on-quarter. The reason for the decline, according to Omdie's report, is the rise of Chinese TV manufacturers such as TCL or Hisense, which are coming up with cheaper alternatives. These manufacturers are also faster at adopting and developing new technologies and offering them at affordable prices.
You could be interested in
As for the global demand for televisions, it is falling rapidly due to high global inflation. According to the report, this year's shipments are estimated at 208 units, which would represent a decrease of 794% from last year and would also be the lowest since 000.
