The smartwatch market is more competitive than ever lately, with new premium models being introduced almost every other month. A few weeks ago, Samsung launched a series Galaxy Watch5. However, as it turns out, his series last year Galaxy Watch4 has a significant "pass-through" effect, helping the Korean giant to increase its market share by almost two percentage points year-on-year in the 2nd quarter of this year.
According to the analytics company Counterpoint Samsung's market share in the global smartwatch market rose from 2 to 7,4% between the 9,2nd quarter of last year and this year. Apple, on the other hand, fell from 30,6 to 29,3% during the same period. Performance iPhone 14 a Apple Watch But the Series 8 is coming, and it's certain that the next generation of Apple watches will play a big role in the future.
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Global shipments of smartwatches rose 2% year-on-year in Q13, largely driven by developments in the Indian market, which saw the arrival of affordable watches that sell for a fraction of their more expensive alternatives, including Galaxy Watch4. This market specifically grew from 6 to 22%, making it the second largest smartwatch market in the world. The first was North America with a share of 26% (year-on-year decrease of 4%) and the third was China with a share of 21% (year-on-year decrease of 10%).
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Za AppleSamsung was followed by Huawei, which held second place a year earlier. Its share in this year's 2nd quarter was 6,8%. However, it remained number one on the Chinese market – for the third quarter in a row. Counterpoint noted that the smartwatch market performed relatively well in the period under review, better than it had predicted three months ago. Based on this, he believes that the market "is on the right track for healthy growth".
