Esports team Guild Esports and Samsung have expanded their partnership, agreeing a one-year sponsorship deal to make the Korean giant the team's official TV partner. The team, co-owned by former footballer David Beckham, has signed with Samsung first sponsorship contract last year at the beginning of the summer.
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Samsung will supply some of its new Neo QLED TVs (2022) to the future headquarters of Guild Esports. The team plans to establish its new headquarters in London's Shoreditch district by the end of the year. The new headquarters should occupy an area of approximately 3000 m2 and Samsung will have marketing rights across devices, digital content, content creators, influencers and professional team players.
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Samsung's latest Neo QLED TVs appear to be a perfect fit for the gaming organization's headquarters. They have a built-in service Gaming Hub, which allows players to play quality games from the cloud without the need for additional hardware. It also boasts low latency, which is especially important for gaming. "Samsung is an ideal partner for Guild with its cutting-edge technology, focus on innovation and delivering the best possible entertainment experience," said Rory Morgan, Director of Global Partnerships at Guild Sports.
