Apple has no intention of ending the protracted war of blue-green chat bubbles, which means that users androidsmartphone and iPhone users will continue to have a suboptimal experience when communicating cross-platform via "texting". Most recently, the head of the Cupertino giant himself expressed his distaste for the RCS (Rich Communication Services) standard Tim Cook.
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Cook recently interviewed journalist Kara Swisher, Jony Ive (former Apple chief designer) and Laurene Powell Jobs (wife of late Apple founder Steve Jobs) at the Code Conference event. In the subsequent Q&A session, Cook was asked about Apple's plans and rejection of the RCS standard. His answer might surprise you. The head of Apple confirmed that the company has not made any progress in the field of RCS. "I don't see our users asking us to pay too much attention to it at this point. I would like you to switch to iPhone, “ he said towards the audience.
The audience member who raised the question then explained that even though he uses iPhone, his mother has a phone with Androidem. And because the system iOS does not support the RCS standard, their messaging user experience and level of interaction is severely limited. To this Cook laconically replied: “Buy your mom iPhone. "
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Google recently launched the Get The Message campaign in which Apple explicitly encourages the adoption of the RCS standard. Apple however, he's obviously happy with the split between green and blue chat bubbles and doesn't look like he wants to change anything in the foreseeable future. To the detriment of users Androidand their own.
