Samsung today revealed that the Fun Mode feature, which integrates Snapchat's AR Lenses filters into the camera app of select models in the range Galaxy And, it has been used more than 2,5 billion times since its launch last year. Features for smartphone users Galaxy And it allows them to apply playful, distinctive filters to images and videos, creating unique and fun content that they can share with friends or upload to social media.
Fun Mode is the result of Samsung and Snap's vision to use the latest technology to provide enjoyable photography experiences. The feature is built on top of Snap's Camera Kit, which allows developers and businesses to bring the company's augmented reality to their own apps. However, now Fun Mode is also available on selected models of the series Galaxy S, Note, Z, F and M.
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Samsung and Snap are working to offer users more engaging and localized experiences. They launched region-specific AR filters in India last year and have since expanded to other countries including Germany, Brazil, Mexico and Indonesia. “AR Filters are the way over a quarter of a million Snapchat users engage with augmented reality every day, and we're thrilled that these experiences resonate with the Samsung community Galaxy, “ said Ben Schwerin, Vice President of Content and Partnerships at Snap. "Integrating the Camera Kit into Samsung's proprietary camera Galaxy is an opportunity to collaborate on engaging local augmented reality experiences and bring them to users Galaxy Worldwide," added.
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