Samsung was the first smartphone manufacturer to find success in the flexible phone segment. He was the first to make jigsaw puzzles a product for the masses. Now, the Korean tech giant has boasted how it has originally promoted its latest 'benders' around the world Galaxy From Fold4 a From Flip4.
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In the Brazilian cities of Rio de Janeiro and São Paulo, Samsung installed a unique large-scale billboard with the fourth Flip in several places in the center. The billboard physically folds and unfolds, just like the device itself. In addition, when you upload a "selfie" on social media with the hashtag #GalaxyExperienceRJ, the photo will appear on a large billboard in the shape of an external phone display, which is located in the Copacabana district of the first mentioned city.
In Belgium, Samsung installed unique Flip4-shaped chairs at bus stops. Phones could be used as real chairs. This advertising campaign started on August 26th and lasted for about a month, taking place in five different locations, including the Antwerp Opera Street.
In Taiwan, specifically at Sun and Moon Lake, Samsung unveiled both new puzzles via a drone show. Since the phones are vertically and horizontally symmetrical, their design resembles a mirror. Similarly, the reflection of the moon on the surface of the lake has a mirror quality.
In Japan, Samsung showed off the Flip4's water resistance and FlexCam mode. After folding it in half and placing it in a tank of water, his camera captured a remarkable photo showing a goldfish flying in the sky. The campaign attracted considerable attention in the country, earning almost a quarter of a million "likes" in less than three weeks.
You may not have noticed it, but Samsung promoted or is still promoting the new Flip here as well. Since August 22, a purple tram has been passing through Prague showing one of its color variants. The phone's FlexCam is shaped on the tram to match its doors, so it looks like passengers are being filmed by the Flip.
