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In early October, Google released its duo of Pixel 7 and Pixel 7 Pro phones. The latter in particular is quite praised by the professional public and quite surprisingly it also became the best photomobile in the DXOMark test. But even that probably won't help increase its popularity, especially in the heyday of Samsung, the king Android device. 

Google has been making Pixel phones for several years. While they certainly have their strengths, they still haven't managed to capture the vast majority of customers who are willing to spend the same or even more money on a Samsung device. But the idea is so simple that it actually makes sense. Google needs to have its own line of devices that best represent it Android. They must show how the system works without any superstructures or interventions.

Own hardware, own software 

Full control over the software and hardware should allow Google to provide an experience that will be clearly better than any other device running Android, and which is supposed to be an alternative for Apple, his iPhones and theirs iOS. But this is not actually happening yet. Pixel smartphones may have a small group of enthusiasts, but their global appeal has yet to emerge. There is also rarely any hype or strong expectations before the actual launch of the new Pixels, because Google itself doses the news officially and with a long lead time.

Millions of people around the world are interested in how Samsung pushes the boundaries of innovation year after year. Although the company has not held a physical Unpacked event since 2020, its online presentations are still seeing record audiences from all over the world. Samsung has shown everyone, especially Google, that it is not without it Android. There is no other OEM manufacturer Androidus with the global reach that Samsung has. The company accounts for more than 35% "android's' market, the rest are Chinese manufacturers who are increasingly avoiding Europe and North America, i.e. two highly lucrative markets in which, however, Samsung rules and Apple.

Google also benefits from Samsung 

Android is a way for Google to attract users to the vast network of services it offers. Countless people use through their devices with the system Android YouTube, Google Search, Discover, Assistant, Gmail, Calendar, Maps, Photos and many more. Phones with the system Android they are then one of the most important sources of traffic to these services, and Samsung phones are therefore bringing these users to Google on a golden platter, even though Samsung has its own solution.

It is also questionable whether people are even interested in the "unadulterated and pure" experience of Androidu. You can certainly believe that most ordinary users don't care. It is also worth noting that Samsung is doing more for Android than Android for Samsung. Many of the software innovations that Samsung introduces with One UI will eventually inspire Google to add them to future versions of the system Android. There are plenty of examples even in the latest version Androidin 13

Unless Google itself is able to counter Samsung's dominance of the system Android, what other OEM can do that? It is commendable how Samsung has been able to establish its authority over the smartphone market with the system Android, when it is now a sort of gold standard. It's a real shame that he ditched Bada's own system then. If he had one, he wouldn't have to be on Android so closely tied and we could have three operating systems here where Samsung could bring its own experience from its own hardware as well as completely its own software.

For example, you can buy Google Pixel phones here

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