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In the past, Google has tried to push the Apple, to finally adopt the RCS standard and help break the virtual walls between platforms Android a iOS with regard to texting. Tim Cook but he swept it off the table. However, Meta is now using the power of WhatsApp's feature showcase advertising to dig into Apple's stubbornness. 

Mark Zuckerberg shared a post on Instagram showing a new billboard at Penn Station in New York. Here, an ad promoting WhatsApp mocks the ongoing green and blue bubble debate and suggests people switch to WhatsApp's "private bubble" instead. Although this ad only uses the controversy as context, Zuckerberg's caption on the Instagram post takes direct aim at Apple's solar power.

Gthe CEO of Meta states that WhatsApp is more private than iMessage mainly due to end-to-end encryption that is platform-independent, even in group chats. He also points out that, again unlike iMessage, WhatsApp backups are also encrypted. Will Cathcart, the head of WhatsApp, then said in a series of tweets that people continue to send text messages in iMessage because of the way the app works despite the fact that there are safer options like WhatsApp. He also highlighted other privacy features that iMessage just can't compete with, such as limited media viewing or disappearing messages.

Apple did try in iOS 16 to bring some changes to the Messages application, but it is still not enough. WhatsApp has 2 billion users worldwide, but it is still not the most popular service in the US, which of course annoys Meta as an American company. It is in the US that iPhones are more popular than all devices with Androidem together. But of course the user pays for this stubbornness of Apple, both the one who owns a device with Androidum, so iPhone owner.

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