Google at its developer conference this year Google I/O also introduced a feature called My Ad Center that allows users to customize their ad. Now he started publishing it.
Ads are a vital part of how the web works today, but people are becoming more adept at ignoring them. This trend is not good for Google, because the original premise of its advertising business was to provide paid promotions that are relevant and look natural next to links. Meanwhile, the software giant has found that people are increasingly interested in how companies handle their data.
You could be interested in
That's why he came up with a solution in the form of the My Ad Center function, which allows users to meaningfully and in more detail control the ads "served" to them. Specifically, the feature is available on Google Search, the Discover channel, YouTube and Google Shopping.
The drop-down menu with three dots next to the ad opens the My Ad Center panel with the option to "like", block or report the ad. You can see informace about the advertiser, including the website and its location, as well as the option "See more ads this advertiser has shown using Google". But the most important thing is that Google registers the topic of the ad and gives the user the opportunity to express interest or disinterest in it by tapping the plus or minus. The same can be done with a brand.
The first two carousel menus in the My Ads tab show recent Ad topics for you and Brands for you with plus (more ads) and minus (less ads) controls. There's also a carousel of your recent ads that lets you take action on an ad you may have come across but didn't have the option to customize.
Under the Customize Ads tab, you can see even more of the latest themes and brands with better filtering options. There is also the option to more strictly restrict "sensitive" ads for alcohol, dating, gambling, pregnancy/parenting and weight loss.
Finally, the Manage Privacy tab lets you see what Google account information is used to personalize ads. There's also a Categories section where you'll find ads based on your activity, including education, home ownership or work, with the option to change them or turn them off completely. Similarly, you have the option to turn on or off the activity used to personalize ads. This includes web and app activity, YouTube history, and areas where you've used Google.
