Demand for smartphones in Europe is falling, but Samsung maintained its lead in the third quarter of this year despite losses. Smartphone shipments fell 16% year-on-year to just over 40 million in the period. The company informed about it Counterpoint Research.
Samsung's share of the European smartphone market fell two percentage points year-on-year to 2022% in July-September 33, shipping 13,5 million smartphones. Second in the order was the Chinese giant Xiaomi, whose share increased by five percentage points year-on-year to 23% and which shipped 9,1 million smartphones. He finished third Apple, whose share increased by one percentage point year-on-year to 21% and which delivered 8,5 million smartphones to the market.
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Fourth place was occupied by Realme, whose share increased by three percentage points year-on-year to 5% and which shipped 2,2 million smartphones. Oppo completes the top five largest European smartphone players with a 4% share (down four percentage points year-on-year) and 1,5 million phones shipped. In total, 40,5 million smartphones were delivered to the European market in the period in question.
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Counterpoint noted that Apple could have done better, but that supply issues in China caused by covid lockdowns delayed the launch of the iPhone 14 in Europe. The Cupertino-based smartphone giant's sales fell against expectations as some shipments moved to the last quarter of this year.
