Press Release: The TCL brand, one of the dominant players in the global television industry, conducted research on a selected representative sample of major European countries ahead of the long-awaited football event to map the way people will watch and experience the upcoming football festival. The research was carried out in collaboration with the company Consumer Science & Analytics (CSA) and included respondents from countries such as France, Great Britain, Germany, Poland and Spain. The research revealed that despite some differences across markets (mostly due to cultural differences), enthusiasm for the game and the desire to be in the presence of loved ones are the main motivations for watching football matches.
- 61% of respondents intend to watch upcoming football matches. These are primarily enthusiastic football fans, who will also watch matches (83% of them) even if their national team is eliminated from the competition.
- For almost 1 in 3 respondents, watching a football match on TV is a time they enjoy together with their loved ones. 86% of Europeans say they will watch the matches at home, on their TV.
- If it is not possible to watch the match on TV, 60% of respondents consider watching it on a mobile device.
- 8% of respondents intend to buy a new TV for this extraordinary event
Europeans watch football matches with enthusiasm
The research revealed that those interviewed show great enthusiasm for football and 7 out of 10 regularly watch international football matches. 15% even watch all international matches. 61% of respondents will watch football's top event in 2022, which shows that football remains a priority sport. The most in Poland (73%), Spain (71%) and Great Britain (68%).
Among the main reasons for watching football matches is support for the national team (50%) as well as enthusiasm for the sport (35%). Almost a fifth of respondents (18%) will watch football matches because one of the popular football stars will be among the players.
An important finding is the fact that the vast majority (83%) will continue to watch football matches even if their national team is relegated. The highest number is in Poland (88%). On the other hand, respondents from countries like Germany or France lose interest in football if their team is relegated. In such a case, only 19% of respondents in Germany and 17% in France would continue monitoring.
When it comes to predicting the overall winner, the Spaniards believe in their team the most (51% believe in the possible victory of their team and on a scale from 1 to 10 rate the real chances as a seven). On the other hand, the majority of Britons (73%), French (66%), Germans (66%) and Poles (61%) believe their team to win overall less and rate the chances of overall victory as a six on a scale from 1 to 10.
A shared passion for the sport remains a key element of watching a football match
The majority of respondents (85%) are going to watch football with someone else, such as a partner (43%), family members (40%) or friends (39%). As a result, 86% of Europeans surveyed will watch upcoming football matches on their televisions at home.
The research revealed some cultural differences. The British (30%) and Spanish (28%) consider watching the match in a pub or restaurant if they are not watching it at home, while the Germans (35%) and French (34%) will watch the matches on TV at one of their friends' .
How not to miss a single match
More than 60% of respondents do not want to miss the match or part of it, and if they cannot watch it on TV, they will use their mobile device. The French (51%) and the British (50%) will prefer a smartphone, the Poles (50%) and the Spanish (42%) will use a computer, and the Germans (38%) will use a tablet.
Enjoy the matches fully
Football matches can also become a motive for buying a new TV. A new TV will ensure a better experience. 8% of respondents share this opinion, up to 10% in Spain. The majority of respondents who intend to invest in a new device are looking for a larger TV format and better image quality (48%). In France, they prefer new technologies (41% compared to the pan-European average of 32%) and Spaniards prefer connectivity and smart features (42% compared to the pan-European average of 32%).
“With nearly two billion active players worldwide, soccer is the most popular sport. As confirmed by the research we conducted with CSA, the upcoming football matches will create an opportunity to share excitement and sporting moments with loved ones. This fact resonates strongly with the TCL brand. We try not only to produce products with high quality of used technologies at affordable prices and at the same time to provide users with new experiences, but we also want to inspire uniqueness in everyday life. We are enthusiastically watching the matches of individual teams and will especially support the players from our team TCL team of ambassadors. The team includes players like Rodrygo, Raphaël Varane, Pedri and Phil Foden. Good luck to all competing teams. May the best one win!” says Frédéric Langin, Vice President Sales and Marketing, TCL Electronics Europe.
About research conducted by the company CSA
The research was conducted in the following countries: France, Great Britain, Germany, Spain and Poland on a selected representative sample of 1 respondents in each country. Representativeness was ensured by weighting according to the following factors: gender, age, occupation and region of residence. The overall results have been adjusted for the total population in each country. The study was conducted online between October 005 and 20, 26.
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