Much has been written about Google's foldable phone ambitions. The company has really started to take its hardware efforts seriously. In addition to new TWS headphones and smart watches, they are also trying to stand out with a new smartphone, and we could allegedly expect the company's first jigsaw puzzle. But does it make sense?
Despite Google's renewed push to become a force to be reckoned with in hardware, the amount of money it makes from selling mobile devices still doesn't amount to a significant amount. A foldable device would put the company in direct competition with Samsung, which rules the market in this regard, and in fact in general, that is, even with smartphones with an operating system Android. Its dominance is easily justified by the fact that it would take Google half a century to ship as many phones as Samsung in a single year.
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Why the Pixel Fold will fail
But there are several factors that could prevent Google's foldable device from achieving any kind of effect. First, Google is a vastly different company compared to Samsung. The Korean conglomerate can rely on the technical and product advancements of sister companies such as Samsung Display, which have allowed Samsung Electronics to launch foldable devices that have virtually no real competition to this day.
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All Google has at its disposal in this case is its ownership of the system Android. But there is no company under the Alphabet banner that it can rely on for the key components that will make its foldable smartphone stand out from the competition. Ultimately, Google would have to source these components either from Samsung or from other third-party suppliers. This will limit his ability to make any disruptive innovation in this area. Let's not forget that Google is primarily a software company.
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Second, although Samsung has already done a great job popularizing foldable devices and millions of users are already using them around the world, most customers still want some promise of solid after-sales support. There's no denying that foldable phones still aren't as durable as regular phones, so you'd want to have a solid network in place to support your purchase of an expensive foldable smartphone (perhaps by replacing the film).
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Samsung's vast global network remains unmatched, and that's one of the reasons why so many customers are willing to take the risk and ultimately choose the Jigsaw as their phone. They know that they have official after-sales support available. However, Google has a small distribution network, so even in our country its products are only sold as gray imports (bought abroad, brought and sold here).
The Pixels are believed to be an important project for Google to showcase the best of the system Android. As far as foldable smartphones go, it's perhaps best left to Samsung. It goes without saying that Samsung is actually Android. No other company sells as many smartphones and tablets with the operating system in a year Android like Samsung, none have such an exemplary update plan or anything like that.
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Both companies are also working closely together on the development of a system for smart watches, tablets and even foldable phones. In the end, it might be more profitable for Google, if it really wanted to offer its own folding device, to simply rebrand Samsung's - so just list the Pixel Fold by Samsung. He would simply kill two birds with one stone and have peace of mind.
