In the third quarter of this year, 289 million units were shipped to the global smartphone market, representing a quarter-on-quarter decline of 0,9% and year-on-year decline of 11%. Samsung retained first place, followed by Apple and Xiaomi. This was reported by an analytical company trend force.
The "extremely weak demand" was due to manufacturers prioritizing existing inventory over new equipment while keeping production low due to "strong global economic headwinds," analysts at Trendforce said. Samsung remained the market leader, shipping 64,2 million smartphones to it in the period in question, which is 3,9% more quarter-on-quarter. The Korean giant is cutting back production to supply the market with already manufactured devices and is likely to announce a production cut after the next three months.
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He finished behind Samsung Apple, which shipped 50,8 million smartphones from July to September and had a market share of 17,6%. According to Trendforce, this period is the strongest for the Cupertino giant as it ramps up production to start churning out new iPhones in time for the Christmas season. In the last quarter of this year, one in four new smartphones is expected to carry a bitten apple on its back, despite the problems caused by China's assembly line closures due to the re-emergence of the COVID-19 disease. Apple he will still be strong, but he could be even stronger, and these issues will slow him down a lot.
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Third in the order was Xiaomi with a share of 13,1%, followed by other Chinese brands Oppo and Vivo with a share of 11,6 and 8,5%. Trendforce noted that Chinese manufacturers are aiming for a future with less American technology, illustrating this with the example of Vivo's own image processor, Xiaomi's charging chip and Oppo's MariSilicon X neural imaging chip.
