Many have tried, but no one has succeeded. This sums up the story of every Chinese manufacturer that took aim at Samsung's complete dominance of the smartphone market with Androidem. The Korean conglomerate faced strong competition from its Chinese rivals, especially in the lucrative Asian markets. However, Samsung adapted to the challenging market conditions and came out even stronger.
Over the past few years, we've seen Samsung transform its entire lineup of devices. Advice Galaxy M thus became a rather cheap series, Galaxy And then there is above all the middle class. But Samsung's flagships have always been on a different level. However, there are several reasons why Chinese manufacturers such as Vivo, Xiaomi, Huawei, ZTE and others were able to steal some market share from Samsung initially. They simply chose an aggressive pricing policy.
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China as a problem?
These companies were willing to cut their margins or even sell equipment at a loss to gain some market share and gain wider exposure. However, it is a common approach that technology companies take quite often. They have also, of course, invested heavily in marketing to create as much buzz as possible around their brands.
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This strategy worked to some extent, but then there was a shift in the market that perhaps even the manufacturers themselves could not have foreseen. For example, the US has always been a difficult market for Chinese smartphone makers to reach. Just when it seemed that the door might finally be opened for them there, geopolitical tensions resulted in the ban of Huawei and ZTE, which clearly showed that the US will not be a very welcoming market for Chinese companies. The United States is also advising other markets to take a tougher stance on China.
In addition, endless rumors and debates about these companies' ties to the Chinese government and data security concerns are also discouraging people from buying their devices. And of course their loss is Samsung's gain. He clearly used this opportunity to increase his market share. But maybe there will still be a killer who has a crush on Samsung's market share. It's also one that most people wouldn't expect too much, but it definitely has the potential to become a headache for Samsung.
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Google sticks out its horns
Google's Pixel line of phones is gradually carving out its own space. In addition, it has several advantages, the main one of which is of course the name. The company is also taking advantage of this, running ads on YouTube that start with the words "Did you know Google makes a phone?" Pixel phones are meant to be considered the perfect representative of a system device Android, and even more so not when it is produced by the same company.
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The foundation of the user experience is software, with the obvious advantage being that Google owns the system Android and can thus better optimize the operating system for its hardware. It also makes its own chips for the Pixels, a positive move that has paid off for Apple and a little less for Samsung. However, Huawei also made its own chips, in the company's heyday. So it makes sense.
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Just don't fall asleep
It's true that the Pixels still have a really long way to go before they start selling in volumes that somehow speak to the sales charts, let alone surpass Samsung itself. However, this does not mean that this threat is not justified. The satisfaction of success is what kills established manufacturers most often, and Samsung is definitely successful. Do you remember when he first appeared? iPhone and BlackBerry's representatives thought that no one would buy a phone that didn't have a keyboard? And where is Apple and where BlackBerry today?
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If the Pixel brand becomes for the device Galaxy strong competitor, it may also put pressure on its relationship with Google, which has so far benefited Samsung thanks to its position as a leading supplier of OS devices Android. This shift in the market could ultimately make Google the Samsung killer that no one expected until now, especially if the Pixel line expands in the coming years - which is more than likely. In addition, if Google enters the puzzle segment, as it is expected to do next year, Samsung will suddenly have serious competition (which is good news in this respect).
Yes, for sure :D broken 4G everywhere. I'm not even talking about 5G. Do you even want to be a killer? I see
The strange thing is that I have 4G everywhere and even 5G, I just had to root. It's not a device fault.
Main text of the author... Rumors about Huawei being a security threat... That's not a rumor, you Einstein...
Yes, it can. Unfortunately, that will never happen...
Well, it can be a killer, but it would have to at least be officially sold in our country 😄. Otherwise, I'm waiting for 6a when it comes with 5G support. So far I have 3a and I am satisfied, especially the photos are great. But of course it would be a little slower. A phone without 5G (with a price over 10k CZK) is nonsense today
I have a pixel 6 and that I somehow miss 5G, I doubt that today anyone will recognize the difference, however, I have to say that samsung phones work perfectly and my next phone will definitely not be a pixel
I haven't laughed so hard and been so angry at the same time in a long time. Google is the same juggernaut as Microsoft. He assembles the phone, but he can neither properly upgrade nor sell it. How many people try it already, perhaps for the third time? So it's my turn Galaxy definitely not.