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Apple and Samsung remain dominant players in the global smartphone market. The former is a titan in its own right. Its turnaround from a pure hardware company to a subscription giant has been deftly executed, and it is now essentially indestructible. Compared to the South Korean one, the American manufacturer produces much less hardware, but it is thanks to the services that it makes much more money. But here it will not be about services, but phones. 

Apple it simply enjoys a luxury that Samsung doesn't have. No other company makes smartphones with the operating system iOS, and if customers want to use this system, they have to buy iPhone. In addition, Apple's ecosystem is so strong that customers need the company's other devices to take full advantage of it. E.g. MacBook thus offers truly problem-free functionality not only with iPhonem, but also with iPad and so on, because they are still here Apple Watch and for example AirPods, which although with Android the phones work, but you won't use all their features (ANC, etc.). Samsung just doesn't have that advantage and never will.

It makes smartphones with the system Android (he killed his own Bada system a long time ago), which is done by hundreds of other manufacturers around the world. In reality, though, there are only a handful of OEMs with the system Android, who can actually compete with what Samsung is creating, but it's still a distraction for the customer. Samsung simply has to try harder and push the saw harder to stand out among the crowd of manufacturers. In a sea of ​​devices with a system Android for it is very easy to drown and it is Samsung's responsibility to swim upstream.

Shot vs. Dynamic Island 

iPhone 14 Pro is a perfect example of the luxury that you Apple they have to take their time with their design decisions. The display cutout has become a feature of flagship phones with the system Android past a long time ago. Apple but he still sells the basic models of the new series, which still have the cutout, and customers still tolerate him. Only with the latest series, with the Pro moniker, did it switch to a panel with a double cut-out and an interactive surface around it. However, customers had to wait for Dynamic Island, and when they did, it was a completely unique solution (what about the fact that it can be Androidu replicate with a simple application).

Chinese manufacturers came up with a hole for the front camera quite quickly, even though Samsung became one of the first companies to introduce such a solution with the Infinity-O display of the model Galaxy A8s, a move quickly replicated by countless manufacturers over the next few months. After a while, it was not a unique solution, which is not the case with Dynamic Island.

The fight for bending 

Advice Galaxy From Fold a Galaxy Z Flip has a long way to go with their original design solution before they manage to steal any significant market share from Apple, assuming Apple of course, it won't be coming with its own foldable phone any time soon. When it comes to essential design and functional steps, Apple he likes to take his time. He was in no hurry to introduce 5G to his iPhones even at a time when Samsung and other manufacturers already had several models with support for these networks on the market. Similarly, it will proceed quite logically in the case of folding phones. He'll just wait for Samsung to pave the way for him to succeed.

What options does Samsung have in this, to threaten Apple, are there any left? The company has made no secret of the fact that it sees the future in foldable phones. The time has come for Samsung to expand and further promote this form factor. It should be about building an unassailable lead with a diverse product offering that will make any foldable iPhone, with which Apple will come to look dated in comparison. Various advanced components manufactured by many different companies and supplied to Samsung, from foldable panels to split batteries, give it an advantage that no other company has yet. So Samsung should rely more on their (and its) expertise to make its foldable smartphones a class better, but a class cheaper.

Apple it still keeps its secret weapon in reserve, and will continue to be a problem for Samsung even if it doesn't actually exist. It is certainly a threat to the South Korean giant without anyone knowing how it looks and works. The knowledge that it is being worked on and that it can come from day to day is simply enough in this case. So Samsung would do well to prepare for the eventual arrival of the foldable iPhone with its best efforts. Apple he's taking his time, but when it's done, he'll undoubtedly show us the first iteration of his puzzle polished to perfection, which will probably make us all sit on our asses (also considering the price). Samsung just needs to show that it can do it all much better and more affordably. But will he make it? Of course we believe so. It has more experience, a larger supply chain, and the largest user base already using some kind of flexible device.

Samsung Galaxy For example, you can buy from Flip here

Apple iPhone 14, for example, you can buy here

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