Press Release: The TCL brand, one of the dominant players in the global television market and a leading company in the field of consumer electronics, as a participant in the CES 2023 trade fair, wants to continue to inspire uniqueness (Inspire Greatness), not only within its 1 m exhibition2 exhibition area in the American Las Vegas. Here, visitors could literally experience TCL technologies and a comprehensive product line first hand.
TCL brand exhibitions are always the best opportunity to learn about this company's continued commitment to further and further innovation. CES 2023 showcased a range of large-format Mini LED QLED TVs and the latest award-winning soundbars that bring big-cinema quality to the home theater. The growing availability of the 5G network was confirmed by the latest TCL mobile phones at CES. There was also augmented reality (AR) and products for individual viewing of large-format content. For the first time, visitors to CES 2023 were able to learn more about TCL's sustainability activities within the project TCL Green.
Immersive home theater experience
TCL's incredible, immersive home theater experience unveiled at CES 2023 is the result of the continued development of Mini LED technology. As part of the exhibition, there was also the flagship of the TCL Mini LED TV series in the size of 98 inches for the best display of digital content. Large-format screens with Mini LED technology will be used in all premium models of TCL televisions. Mini LED screens with at least 2 dimming zones deliver high contrast and up to 000 nits at maximum brightness. TCL's backlight control algorithm helps display every detail in bright and dark shots.
In the home theater section of the exhibition, TCL QLED televisions in formats from 75 to 98 inches with local dimming technology and stunning contrast were also on display. Gamers have appreciated TVs with low latency and optimization for next-generation gaming. Award-winning RAY•DANZ Dolby Atmos soundbars were then intended for all visitors.
The smart lifestyle of the connected home
In the smart lifestyle section, visitors could discover the FreshIN AC air conditioning technology for 2023, which features its own FreshIN Plus system, which helps transport fresh air from the outdoors into the home. The improved FreshIN technology is more intuitive, built-in sensors monitor air quality and the control panel displays results and values in real time. The powerful motor improves oxygen and moisture levels and has a capacity of 60 cubic meters per hour.
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A new series of TCL 2023 smartphones including TCL 40 R 40G, TCL 5 SE and TCL 40 were also introduced during CES 408. The individual devices use the improved NXTVISION technology for displays, have high-capacity batteries and a 50mpx camera supporting artificial intelligence for endless entertainment during the day and at night. With a vision of the availability of 5G networks, the TCL 40 R 5G model has a high-performance 7nm 5G processor for ultra-fast data transfers at an affordable price. Ideal for long journeys and commuting, the TCL 40 SE has a 6,75-inch display and dual stereo speakers for immersive picture and sound. The display has a refresh rate of 90 Hz for a smooth display.
Improved NXTPAPER technology was also on display, for example in the introduced TCL NXTPAPER 12 Pro tablet, which brings 100% more brightness compared to the previous generation. The technology ensures high sharpness of the display and continues to eliminate harmful blue light. The tablet in conjunction with the TCL E-Pen brings a unique feeling of writing and drawing, but also reading, comparable to traditional paper.
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