Samsung has unveiled a 'brilliant' range of new flagships Galaxy S23. They literally shine, because the new "flags" have Dynamic AMOLED 2X displays, which should offer excellent visibility in outdoor environments, and this year the basic model received a much-needed improvement.
Samsung didn't increase the brightness of the new "plus" and top model this year, instead leveling the playing field for all of them. Their display can thus reach the same level of peak brightness, i.e. 1750 nits. This is the same level of brightness that phones had last year Galaxy S22 + a Galaxy S22Ultra. The base model S22 only had a maximum brightness of 1300 nits, so its successor has now received the upgrade it deserved.
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The peak brightness of 1750 nits is not the best that Samsung can currently offer in terms of display. Its Samsung Display division has been making even brighter screens for some time (which it supplies to Apple, for example, in its iPhone 14 Pro), but this year the company decided to level the playing field across all models, instead of the S23+ and S23 Ultra getting 2+ nits of brightness and the standard model they left behind. A potential customer Galaxy S23+ and Galaxy The S23 Ultra may let this down a bit, but it should be noted that maximum brightness doesn't always tell the whole story. Color calibration across different brightness levels is also essential for a good user experience. If left unchecked, peak brightness levels can distort colors and reduce image quality.
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To counter this phenomenon, Samsung introduced an improved Vision Booster technology last year that analyzes the brightness levels of the surrounding environment to adjust the image tone and display brightness accordingly, providing high color accuracy even in brightly lit environments. Whether the Korean giant has further improved this technology this year is not yet entirely clear. If not, the displays of the new flagship models should still boast more than optimal outdoor visibility with accurate color calibration across the board.
