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Now that it was his turn Galaxy With the S23 all said and done, we can address how Samsung's flagship series will fare in the market, especially considering the model Galaxy S23 Ultra. There were fears that the line as a whole would experience a significant drop in sales. 

Even before the presentation, there was a rumor that Samsung might cancel the model Galaxy S24+ only because this model doesn't sell as many units as the company would like. There have also been many reports claiming that the models are already selling Galaxy The S22 fell short of Samsung's expectations. There is no doubt that the company needs to improve sales of its flagship line at a time when inflation is at an all-time high around the world, even though iPhones are Galaxy still on my heels. People just don't have as much disposable income as they used to, so they won't spend a lot of money on expensive phones.

One clear winner 

Over the years, we've seen the Unpacked event focus more on the top-of-the-line Ultra model than the entry-level or Plus models, which continue to lag behind. After all, this was also evident in the last event last week. O Galaxy The S23 and S23+ were only discussed very briefly because Galaxy The S23 Ultra was clearly the star of this show.

There's a lot that Samsung introduces with its new phones, but in recent years the flow of the event itself has been cut down considerably. Everything "unimportant" is left to the company to explain through marketing materials, and it focuses only on the main thing. This is, after all, because people have short attention spans and Samsung needs to grab the now and hold viewers' attention with something that is most likely to make them open their wallets. The latest Unpacked is proof of that.

Emphasis on cameras 

Samsung didn't spend too much time on design changes, other improved specifications, a new chipset, or many software improvements. Most of the time was spent talking about the new cameras, which are undoubtedly the biggest selling point Galaxy S23 Ultra. Viewers of the event were thus treated to a deep insight into the camera settings Galaxy The S23 Ultra, and rightfully so. This is a very significant improvement that will bring clear and tangible results. 

It is also the first Samsung phone with a 200MPx camera. Here, the company has combined the new sensor with an incredible improvement in camera software and AI-enabled features to deliver a higher level of photography and video recording experience. Camera capabilities Galaxy After all, the S23 Ultra was introduced through projects shot by award-winning directors Ridley Scott and Na Hong-jin.

Both have very different filmmaking styles and it was interesting to see their visions translate into the proverbial film through the lens of Galaxy S23 Ultra. But it's one thing to talk about the technical improvements that make these cameras great when the average consumer doesn't bother to understand what's on the device's spec sheet. But it is these demos that can convince you to buy the device without paying attention to what is written on paper.

The presentation itself was never too technical, but still offered enough detail informace about what goes on behind the scenes to give everyone an idea of ​​these incredible technological advances. The point was then emphasized through numerous demonstrations of what these cameras can do.

Buy? Don't buy? 

If a few years ago we needed a good reason to buy a new phone, now we need an exceptional argument to help us justify such a big purchase. But Samsung understood the brief and tailored the entire presentation and subsequent marketing efforts to a camera experience that it knows few, if any, flagship phones with Androidem released in 2023. Since camera quality is one of the main reasons for buying a phone today, it provides the company's entire message with regard to Galaxy S23 Ultra quick answer to a simple question if you ask: "what is the best current photomobile?" 

In addition, thanks to numerous promotions, you can have a series phone Galaxy S23 from 99 CZK per month. 

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