Event Galaxy Unpacked 2023 was rather unusual as Samsung announced a new line of laptops alongside its most iconic flagship smartphone range. So it might seem that the company has high hopes for its new laptops. In such a case, however, his strategy is still very limited.
Samsung has a tiny share of the laptop market, but the company wants to change that, and a lot Galaxy Book3 is said to be the first chapter of this vision. What made her think about laptops as an opportunity to expand her mobile ecosystem is the way people have started to interact with these devices during the pandemic and their work from home. Laptops that were once shared among multiple family members have become "real personal computers" during lockdowns, said Lee Min-cheol, corporate vice president of Samsung's Mobile Experience division.
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The missing link in the Samsung ecosystem?
Although Samsung had less than a 2021% share of the global laptop market in 1, the company believes it can expand its presence and become a more significant player over time. "It will take some time for consumer sentiment to improve. We expect a turnaround in the second half of this year," he said Lee Min-cheol during a recent press briefing in San Francisco.
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Samsung believes that Galaxy Books are essential in making the ecosystem of the series complete Galaxy. And we can definitely sign this. The company said it wants to focus on hardware and modernizing connectivity between devices. That's all nice, but to do that, she needs to expand. If he will offer his products in a limited market, as now, it is always quite binding.
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Advice Galaxy The Book3 consists of the Book3 Pro, Book3 Pro 360 and Samsung's first ever Ultra laptop Galaxy Book3 Ultra. It is equipped with graphics from the RTX 4000 series, all three have AMOLED displays and are powered by 13th generation Intel Core processors. But you cannot officially buy it in the Czech Republic, which is the problem.
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We know this situation from Apple, which benefits from the exemplary way its iPhones communicate with Mac computers. Samsung is making a lot of efforts in this regard thanks to the cooperation with Microsoft, but it would still be nice if a true fan of the brand in our homeland could use the complete Samsung portfolio. Moreover, when the company actually already has it. We have no choice but to look forward to brighter tomorrows. According to unofficial information, they could come as early as next year. The Czech representation of Samsung is said to be trying to provide distribution of Samsung portable computers to the domestic market as well, so we'll see.
