While the smartphone market has been in decline for some time now, the smartwatch market has had no such problems. According to the latest data According to analyst firm Counterpoint, global sales of smartwatches will increase by 2022% year-on-year in 12, with high-end models that sell for more than $400 (approx. CZK 9) seeing a staggering 2021% increase compared to 129.
The category of affordable smart watches, whose upper limit is set at Counterpoint at $100 (roughly CZK 2), also saw a significant increase, by 200%. The largest market was once again North America, which reported a 34% year-on-year increase in shipments. In second place is India, which saw a respectable 6% increase thanks to its own brands Noise and Fire Boltt.
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Unsurprisingly, he was the market leader Apple, whose share in 2022 was 34,1%, which is 17% more year-on-year. Strong watch sales were behind its success Apple Watch series 8, Watch Ultra i Watch SE 2022. In addition, its annual shipments increased by 50 million for the first time, accounting for about 60% of the global smartwatch market revenue.
The number two market was Samsung, whose deliveries increased by around 12% year-on-year and whose share reached just under 10%. However, its sales grew by only 0,5%, which appears to be largely due to a slight decline in the average selling price compared to 2021. Rounding out the top three players in the field is Huawei with a share of 6,7% (down 1% year-on-year) . Probably due to the rise of Indian competition, Garmin is falling. It did not lose its position, but its share fell by half a percentage point.
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It is likely that the smartwatch market will continue to grow this year. Let's see if the difference between androidwith these watches and the Apple watch will decrease or deepen further.
