Today, Instagram is much more than just a stream of posts. The app floods you with an abundance of stories, suggested posts even from creators you don't follow, and of course ads. No matter which corner of Instagram you browse, you're bound to see sponsored content every few posts. So that you don't come to the wrong conclusion that there are enough ads, Instagram has found a new place where it can show you ads within the application, and they are coming with a new format right away.
Instagram has begun testing the display of ads in search results. It is not yet clear whether these sponsored posts will also appear when you search for personal accounts of friends and family or just for more explicit commercial inquiries. When you click on a post on the search page, the generated feed below it will also start showing ads. Instagram is currently testing these paid placements and plans to enable them globally in the coming months.
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In addition, a new ad format called Reminder ads, i.e. reminder ads. If you see one of these in your feed, say for an upcoming event, you can choose to receive automatic reminders in the app, with Instagram notifying you three times, once the day before the event, then 15 minutes before the event, and once the event starts.
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Meta's parent company is looking for more and more ways to monetize its users. Some time ago, it introduced the plan Meta Verified to get a blue checkmark on Facebook and Instagram for a monthly fee of 12 US dollars, respectively 15 if you register from a smartphone. It follows a similar path as Twitter in the case of Twitter Blue.
