Samsung has created a clever new marketing campaign to promote the flagship series Galaxy S23, in which he used his powerful sensor ISOCELL HP2 with a resolution of 200 MPx. The Korean giant hacked the photo booth with its 200MPx sensor and prepared a big surprise for those who entered it.
Samsung set up its ISOCELL HP2 photo booth in the heart of London's Piccadilly Square, waiting for passers-by to come and experience an unexpected surprise. Even though the photo booth was labeled as ISOCELL Photo booth, it looked like a regular booth where people capture fun moments or new ID photos. Its visitors had no idea that it was built on mobile camera technology.
In the same way, passers-by obviously had no idea that Samsung had hacked the photo booth and connected it to the iconic billboard screen of perhaps the most famous London square. As soon as visitors exited the photo booth, they were invited to look at a giant billboard screen where their newly taken photos were displayed. Samsung captured their reactions in a new video it shared on YouTube.
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While Samsung's photo booth is no longer in the square, the Korean giant has hinted that it will be bringing it back on April 15 and 16 to once again allow people to share epic moments on the iconic billboard. It's a creative way to show the power of the ISOCELL HP2 sensor. This is within the range Galaxy The S23 boasts the highest model, that is Galaxy S23 Ultra.
