Global smartphone shipments continued to decline in the first quarter of this year. Specifically, 269,8 million of them were delivered to the market, which represents a year-on-year decrease of 13%. A number of factors were behind the continued decline, including weaker consumer demand. She informed about it in her message analysis company Canalys.
In the January-March 2023 period, Samsung led the market, delivering a total of 60,3 million smartphones, which is 18% less than in the same period last year. Its market share was 22% (year-on-year decrease of two percentage points). According to Canalys analysts, the Korean colossus has shown the first signs of recovery after a difficult end to last year (in large part, it seems, due to good sales of the line Galaxy S23).
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He was second in line Apple, which shipped 58 million smartphones (up 3% year-on-year) and held a 21% share (up three percentage points year-on-year). The first three largest smartphone players are rounded off by Xiaomi, which delivered 30,5 million phones to the market (a year-on-year decrease of 22%) and whose share was 11% (a year-on-year decrease of two percentage points). The Chinese giant saw the largest year-on-year decline of all brands. Apart from the Cupertino giant, all manufacturers reported a decline.
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Canalys analysts expect supplies to stabilize around 2022 levels sometime in the middle of this year.
