Smartphone shipments in the US and Europe fell in the first quarter of this year, with manufacturers more or less maintaining their market shares. It was the market leader in the US during the period in question Apple, followed by Samsung, in Europe it was the opposite. Despite the market decline in both markets, the Korean giant maintained roughly the same year-on-year share, which was significantly helped by a number of Galaxy S23.
As he states message analyst firm Counterpoint Research, US smartphone shipments fell 17% year-on-year. This was due to weak consumer demand and inventory correction. He was the first in line Apple, whose market share increased year-on-year from 49 to 53%. In second place was Samsung, whose share remained the same year-on-year, at 27%. The first three largest players on the American smartphone market are rounded off by Motorola with a share of 8% (year-on-year decrease of two percentage points).
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As for Europe, there saw an even bigger year-on-year drop in smartphone shipments than in the US – specifically by 23%. A total of 38 million smartphones are estimated to have been shipped to the European market in the first three months of this year, which would be the worst quarterly result since Q2 2012.
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Samsung was the European market leader with a share of 34%. He finished behind him Apple with a 26% share and in third Xiaomi with a 19% share. According to analysts, Samsung was also significantly helped here by its current flagship series, which in sales surpassed both Galaxy S22 and S21.
