Samsung is known for spending a lot of money to promote its new products. It is usually several times what his rivals spend (perhaps up to Apple). Are you wondering how many billions the South Korean giant spent in the whole of last year? At the beginning, we will tell you that it was again a record.
While South Korea's LG spent "only" $1,6 billion last year, Samsung emptied its coffers much more. According to the latest data, it spent an incredible 10,2 billion dollars on marketing, which meant a year-on-year increase of a respectable 15%. Of course, most fell on the promotion of smartphones, mainly flagship models Galaxy S7 to Galaxy S7 Edge. Samsung also spent a lot of money to maintain the good reputation of its brand after the explosive fiasco Galaxy Footnote 7.
It is more than clear that the aggressive marketing strategies will continue this year. Samsung is already trying to promote the new one in a big way Galaxy S8 and the marketing campaign will only get stronger. This year's models have clearly succeeded, which the South Koreans themselves will want to show to the whole world. That a record amount will be spent on marketing purposes this year is also proven by the fact that Samsung literally with its billboards wallpapered Times Square in New York City.
