Mobile devices from Samsung generate the largest share of page views of all brands on the Czech market – almost a third (March 2017: 32,68%). Samsung has been the leader in the Czech Republic since September 2012, when with a share of 27% of page views it overtook the previous number one on the market – the brand Apple. From this moment on, the share of views generated by Czech users using Samsung devices began to grow faster and vice versa Apple was falling.
2015 has been the most successful year for the Samsung brand so far. As recently as January of this year, the share of impressions from its devices reached 35%, but already in August 2015 it exceeded 38% and remained at this level until the end of October. Subsequently, from November 2015, it began to gradually decline. As of January 2017, it has maintained around 33% of pageviews, while the brand Apple she started strengthening again. Back in January 2016, pageviews from Samsung reached 36,6% and from the brand Apple just under 24%, this difference between the two brands has been decreasing throughout the last year and was only 2017 percentage point in March 1.
The three most used models from the Samsung brand are now among Czech users Samsung SM-G900 (Galaxy S5), Samsung SM-G920 (Galaxy S6) a Samsung SM-I9301I (Galaxy S3 Neo). All three are among the top ten most popular mobile devices in our country, but their share is, for example, compared to devices from Apple relatively low, reaching only about 1,6-1,7% of all page views made by users on the websites involved in the research.
It is among the most successful devices from Samsung at all Samsung GT-i9100 (Galaxy II), which was very popular in 2012 (reached 2012% pageviews in May 4,5). The year 2013 belonged to the model Samsung GT-iI9300 (Galaxy III), which had 2013% impressions in the third quarter of 4,3. Its popularity was also maintained throughout 2014, when it had around 4% of views, after which its share began to decline significantly. In 2015, the model scored Samsung GT-I9195 (Galaxy SIV mini), whose display share was about 3,5% around the middle of the year, but gradually decreased in the following months. However Samsung Galaxy SIV mini a Galaxy The SIII Neo were Samsung's most popular devices in 2016, and their popularity continues so far in 2017. However, their share has significantly decreased with the arrival of newer models and high competition from other brands.
*Statistics for Samsung Magazine were compiled by the company Gemius, for which we thank her. The data comes from the web www.rankings.cz.
