Press Release: TCL has announced the launch of three innovative model series of TVs for the European market, which will offer an even greater experience while watching TV. TCL's new model series use the integrated artificial intelligence platform "AI-IN", which allows users to control smart home devices using voice, helping to maximize the music and image performance of TCL TVs.
Among the novelties presented at the IFA 2019 trade fair, the TCL X10 TV series with 4K resolution will be of particular interest. This model is the very first smart TV on the market in the category Android TV with Mini LED technology. It is also one of the thinnest Direct LED TVs ever. Another novelty is the TCL X81 model series with 4K resolution and QLED TV technology. The third novelty is the TCL EC78 ultra-thin 4K HDR Pro TV. All three new model series use Onkyo brand soundbar and operating system Android TV. They will be introduced to the European market in the coming weeks or months.
TCL X10 Mini LED TV: the first of a new generation of Mini LED TVs
The TCL X10 flagship combines Direct Mini LED backlighting, Quantum Dot technology, 4K HDR Premium resolution, Dolby Vision and HDR10+. The result is a sharp contrast image and stunning colors. The new TV also uses the most advanced operating system for smart TVs Android TV with Google Assistant. The user can thus access their digital content using voice control.
TCL's Mini LED technology brings a contrast image, full of details with natural color rendering and takes HDR resolution to a new level. A high-quality image is ensured by more than 15 ultra-thin LEDs in 000 zones. The X768 model series can thus be proud of its high-quality presentation of white color and rich shades of black. And all this without the unwanted halo effect and with vivid details for the best result of HDR resolution. The Quantum Dot technology used brings unsurpassed color display (10% level of the DCI-P100 standard with brightness values of 3 nits). The native 1Hz display provides a smooth display of scenes capturing fast movement.
The TCL X10 model series delivers an amazing audio experience thanks to Dolby Atmos technology and the used Onkyo 2.2 soundbar. The uncompromising attitude in the development of this model series is also evidenced by the ultra-thin frameless metal design.
TCL X81: a new definition of TV appearance
The TCL X81 model series combines an ultra-thin glass design and 4K HDR Premium image quality with Quantum Dot technology, Dolby Vision, HDR10+ and system Android TV for smart TVs with integrated Google Assistant service. The benefit is also quality sound thanks to Dolby Atmos technology and the Onkyo 2.1 sound system.
The most interesting aspect of this series is the revolutionary bezel-less design that uses a glass layer. Thanks to TCL's own solution and technology, the glass is highly durable and unbreakable. The TCL X81 catches the eye at first glance, convinces with its performance and image quality. The user can only observe the action and not the TV. This model series redefines not only how the TV looks, but also how users perceive it.
TCL EC78: exceptional picture deserves exceptional sound
This model series is designed for those who do not want to compromise between quality and elegant appearance. The TCL EC78 combines a frameless, ultra-thin metal design and 4K HDR Pro image quality with Wide Color Gamut, Dolby Vison and HDR10+ technology. This smart TV uses the system Android and the integrated Google Assistant service.
Even with this model range, users can fully immerse themselves in the stunning Dolby Atmos sound thanks to the Onkyo sound system, which has four front-firing speakers. The TCL EC78 comes with a central metal stand so it can be placed literally anywhere.
