According to a new report from marketing and research company Counterpoint Research, the global average price of smartphones increased by 10% year over year in the second quarter. All but one of the world's major markets saw an increase, the largest being China - by 13% to $310.
The second highest increase was reported by the Asia-Pacific region, where the average smartphone price rose by 11% year-on-year to $243. In North America there was a 7% increase to $471, in the Middle East and Africa region it was up 3% to $164 and in Europe the price increased by one percent. South America was the only market to see a decline of 5%.
Analysts at the company attribute the price hike to the fact that even though global smartphone sales have been slumping recently, phones with premium price tags are still selling well – the market segment saw a year-on-year decline of just 8%, compared to 23% globally.
Sales of phones with 5G network support have largely contributed to the tenacity of the premium smartphone market. During the second quarter, 10% of global smartphone sales were 5G devices, which contributed twenty percent to total sales.
It is also worth noting that it had the largest share of smartphone sales in the period in question Apple, from 34 percent. Huawei finished in second place with a share of 20%, and the top three is rounded out by Samsung, which "claimed" 17% of total sales. They are followed by Vivo with seven, Oppo with six and "others" with sixteen percent. He also wavers with the price of smartphones performance iPhone 12.
