Data collected by Kantar Worldpanel for the second quarter of 2014 regarding share Androidu in the North American market show surprising results. While Apple with my iOS smartphone operating system market share in the US fell to 32.5%, Android, and thus also Google, can celebrate success, as their share increased to a total of 61.9%. Share Apple is thus the lowest in the last 3 years. But Kantar also published results from Europe, specifically from Great Britain, Germany, France, Italy and Spain, which again show the extent to which smartphones with Androidem are predominant. 73.3% of all mobile phones in Europe are powered by an open source system from Google, Apple and his iPhone so they reach a relatively low 16.6%.
That has Apple in European countries, problems were also proven by a recent survey, according to which 26% of all owners Galaxy S5 living in the UK switched to this news from either iPhone. The same study took place last year, but on Samsung Galaxy S4 there from iPhone only 12% of customers switched. Conversely, the numbers are for Apple also quite unfavorable, on iPhone only 17% of European owners switched over the past three months Galaxy S5, in the US it was only 8%. According to some analysts, the situation is due to the fact that customers prefer a larger display and 5.1" Samsung Galaxy The S5 is thus ideal for them, at the same time, this statistic confirms the recent words of Samsung KNOX Vice President Jae Shin, who, in response to a question from one of the journalists, mentioned that customers are no longer tied to a brand and choose devices with more deliberation
*Source: Kantar Worldpanel
