LG is another company that is taking a stab at the biggest player in the market. LG has started promoting its new flagship LG G3 with words "There's life beyond the Galaxy", suggesting that people might be looking at devices other than Samsung phones Galaxy. It is not surprising, however, since Samsung has the largest share of the mobile market and was able to sell twice as many devices as its main competitor Apple, but only from a global point of view - it is in the USA iPhone still the most popular.
LG understandably wants to increase its market share, since even though it is one of the most popular smartphone manufacturers on the market, it is still in third place in the US. In the last quarter, however, LG in this market lost share, by whom Apple and Samsung together gained another 2,3%.
*Source: YouTube
