The end of the third quarter of 2014 is approaching and Samsung Electronics is starting to prepare for the announcement of financial results. But is there anything to brag about? Bloomberg Businessweek reports that the consumer electronics division's shares fell 2,3%. This is how investors react to a very successful start iPhone 6 to iPhone 6 Plus, which together sold 10 million units in the first weekend. Meanwhile, Samsung lost 15% of its market share, which was also reflected in the drop in the company's market value by 30 billion US dollars.
Samsung currently ships every fourth phone in the world, which is its lowest status in the last two years. This decline is primarily due to the rise in popularity of local manufacturers in India and China, where Micromax and Xiaomi have overtaken Samsung in terms of the number of smartphone units sold. The company thus feels pressure from the low-cost sphere, which is extremely important for it, and it also feels pressure in the high-end area, where it is pressured Apple with a pair of big ones iPhone. Operating profit for the third quarter should be about 6,2 billion US dollars, for which the increased emphasis on marketing to save its market share can be blamed. As part of this effort, the company introduced the model Galaxy Alpha, which combines aluminum and leatherette, the flagship Galaxy Notes 4 and finally an innovative model Galaxy Note Edge with curved display. In addition, such a design could also appear on the model Samsung Galaxy S6.
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*Source: Businessweek
