Bixby, Samsung's new virtual assistant that debuted alongside Galaxy S8, finally reached the first users this week. Fortune smiled on users from the company's home country, i.e. South Koreans. They were the first to try out Bixby and discovered something interesting. The virtual assistant can rap and even makes fun of rival Siri, i.e. Apple's virtual assistant.
Rivalry between Applewill probably never end with Samsung, and if it ever does, Samsung definitely only delayed the ceasefire with its latest act. If you ask Bixby in Korean "please rap" or "please beatbox" it will show you what it can do. In the text that she raps, the assistant classically boasts that she is the best of them all. But if you focus on the first letters of each line and read them vertically, you'll find that together they form the phrase "I'm better than Siri" in Korean.
시리보다 나이 나다 –> I am better than Siri. (see translation)
The irony is that Bixby isn't better than Siri yet. It's true that it boasts functions that Apple's assistant can only dream of at the moment, but on the other hand, you can't communicate with it in any other way than Korean at the moment, and the rest of the world is impatiently waiting for Bixby to be able to at least speak English. It should happen at the end of this month. Over the course of a year, Bixby will learn more commands and her intonation will improve. It should be at the end of the year learn other languages including German.
