There are markets that are important and markets that are vital. The latter definitely includes the market in India, which is hugely lucrative territory for most technology companies thanks to its purchasing power. And it is precisely this interesting territory that Samsung is holding firmly in its hands more and more.

Samsung has been rumored to be the largest phone seller in India for quite some time now. No wonder, the model range of the South Koreans is really wide and, moreover, especially for the Indian market, interwoven and adjusted with various discounts and loyalty programs, which are very friendly for Indians when buying a phone. Therefore, Samsung's market share is slowly rising and, according to the latest measurements, it reaches a really solid 24%. The second Xiaomi then loses an abysmal seven percent to the first place.

There is no competition in sight

Samsung can enjoy all the more that it keeps a big competitor at bay in the Indian market Apple. The latter has been intensively trying to establish itself on the market in recent months, but for now it looks more like a long-term process. Although Apple deployed an interesting pricing policy that should have an interesting impact on the Indian market, many Indians cannot afford iPhones yet. And at this very moment, cheap models from Samsung are coming to the fore.

However, it would be foolish to think that India is only a buyer of cheap models. Flagships are also in great demand here. But this is partly due to the interesting price offer that Samsung has set here for its premium models as well.

Hopefully, Samsung will be able to keep its throne as the ruler of the smartphone market in India and conquer it even more. Profits from it can shoot it several floors higher in the future.

Source: Sammobile