According to unofficial reports, Samsung is going to launch several new apps on the Windows 10, more precisely to the Microsoft Store. Specifically, it should be Quick Share, Samsung Free and Samsung O applications.
Quick Share application to phones Galaxy allows you to quickly share photos, videos and documents with laptops and desktops with Windows 10. If the user's smartphone is running One UI 2 and later, they can share content via Wi-Fi Direct, Bluetooth, or devices that support Samsung's SmartThings platform.
The Samsung Free application (formerly Samsung Daily) offers TV shows, news articles and games in one "package". In the section Watch the user gets access to the exclusive selection of TV channels of the Samsung TV Plus service, which was recently launched on mobile devices (otherwise it has been around since 2016). The Read section will show the user an overview of the latest news from various sources, while the Play section will include free games.
Then there's an app called Samsung O, which isn't entirely clear what it's for. However, there is speculation that it will be a cloning application. In any case, it should arrive at the Microsoft store in the next few days.
Last August, Samsung and Microsoft entered into a long-term strategic partnership agreement to "bring a seamless user experience across devices, applications and services." A possible release of the aforementioned applications in the Microsoft Store could be part of this collaboration.
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Except for the Share itself, it's bullshit, but SmartThings is in it Windows Store only for ARM, it should click on that!