The collaboration between Samsung and the k-pop group, which has become a global phenomenon, continues this year. While the exact scope of their partnership for this year is not yet known, the company announced via their Twitter feed that BTS will be making an appearance at the event Galaxy Unpacked 2022 which is scheduled for February 9 and as we all know the tech giant is planning to introduce flagship series here Galaxy S22 to Galaxy Table S8.
BTS (Bangtan Sonyeondan, also called Bangtan Boys, Bulletproof Scouts in Czech) is a seven-member boy band from South Korea founded by BigHit Entertainment. All members have a hand in writing and producing songs. They originally styled themselves in hip-hop, but gradually evolved and now create in a wide variety of genres. They have already presented themselves at previous Samsung events, such as Galaxy Unpacked 2021, where the S21 series was introduced.
Unlike previous years, however, Samsung did not release a purple model here Galaxy S21 BTS Edition. Instead, the company invited members of BTS to try out its latest devices, essentially using their influence to promote the flagship phones. Therefore, it is not even known whether Samsung will have any this year Galaxy Will release S22 BTS Edition because the company didn't really reveal anything other than that the group will somehow be involved in introducing the news.
Except for a singing piece, however, the company will at least invite musicians to unbox the latest phones and tablets nicely for the camera. The unboxing and reaction videos of BTS members proved to be very successful for Samsung's mobile business from a marketing point of view, so it's no wonder that the collaboration continues this year. This is also because BTS is gaining more and more popularity and thus reach.
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